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Why Enter?

Would you like:

  • To stand out from the crowd?
  • A raised profile with the media?
  • To reward your team and boost morale?
  • To attract the best staff?
  • A free mystery shopper report and business feedback?
  • To raise the quality of your business
  • A cause for celebration?

If you have answered ‘yes’ to any of these questions, you should consider entering the South West Tourism Excellence Awards.

If in doubt, why not list to our Awards Podcast HERE (it lasts 25 minutes or so ...)

But don’t just believe us, here is what some recent winners say:

“At Mother Ivey’s Bay Holiday Park we feel the tourism awards are a great opportunity to bench-mark our business against best practice, with helpful feedback and scoring from both independent assessors and mystery shoppers. There is only so much we will spot ourselves, and we find it very helpful to have people from outside our business take a closer look. It is also great to answer the entry questions, as it encourages our whole team to look closely at the business.”  Patrick Langmaid, Mother Ivey's Bay

"Our staff feel immensely proud that we have achieved Silver in the South West Tourism Awards and we unashamedly boast about our prize on all our marketing collateral. The recognition this has given us, and the increase in consumer confidence, has undoubtedly contributed to a growth in sales for this year’s Summer School." John Blake, Marlborough College Summer School     

“To have come out on top for the whole of England is incredible, and reflects the hard work every member of the team invests into making our little park a huge success. Now we’re all very much looking forward to sharing our success with both returning visitors and new guests throughout the coming season." John & Dorothy Lewis, Woodovis

“The awards for us really engendered a feeling of pride within the team, we are so proud of everyone here and all that they have achieved in such a short time and these awards really amplified that." Jason Parry, Salcombe Harbour Hotel

"It has been particularly useful for our place in our community – the local residents have become great ambassadors for us and do that with the confident knowledge that we are trying our best and are well regarded by impartial judges. They are happy to shout about us and tend to be more inclined to book big ticket items eg weddings, anniversary parties etc. at the hotel." Nicky King, The Eastbury Hotel

Gloucester Tourist Information Centre enters the South West Tourism Awards for a number of reasons. The awards are perfect for benchmarking yourselves alongside other similar businesses in the region, it increases staff morale, provides an opportunity to learn and how to be at the top of your game. We have entered the awards for many years and although we don’t enter every year, we always look to the South West Tourism Awards as recognition for all the hard work involved in delivering a tourism service to the public. When applying for awards, you need to be reading back through your application, ensuring that every single sentence gives a ‘wow’ impression. Make yourself stand out of the crowd and think about what you deliver as a service that other similar businesses don’t.”  Lucy Chilton, Gloucester Tourist Information Centre

"Our reward was gaining recognition not only regionally but nationally, getting the chance to go forward to the Visit England Awards. The judges feedback in both cases was very valuable." Marie Thomas, Salisbury Cathedral

"At National level nothing prepared me for the flood of social media interaction in support of our win. Radio coverage, paper and magazine features have all come as a result of winning, let’s hope it will also lead to more bookings. Winning at National level has really drawn a line in the sand to say this is who we are and this is what we believe in." Rosie Hadden, Little White Alice

"The main reason is that it makes you sit down and really think about what you’re doing within the business and, more importantly, makes you think about what you’re not doing and how this can be rectified. It is also an excellent way of raising your business profile, which can only be a good thing." Ian Akeroyd, Trethem Mill Touring Park

"Winning an Award leads to other things, more bookings, invitations to take part in other media exercises and a web site logo to set us apart from the competition."Joy Raymond, Hedgehog Corner B&B

"Being successful in any of the Awards at county, regional and national level is very rewarding. It brings a good news story that can be circulated in the press and social media. It is popular with existing guests and above all is great for the whole staff team. A secondary benefit for the management is that it encourages you look at your own business with fresh eyes and drives you to make improvements that otherwise might not happen.” Adam Fox-Edwards, The Arundell Arms

"This was the first time we have entered the tourism awards and we are so glad we did! Winning the awards provided great PR coverage and are a fantastic accolade for our restaurants. They have been great for team morale and staff motivation as winning an award shows recognition to the team on the ground cooking the food and providing fantastic service to our guests. Being a part of the awards has also led to us meeting and working together with other local businesses which has presented some fantastic opportunities and friendships." Lucy Lomas, River Cottage

"Entering the South West Tourism Excellence Awards was a rewarding experience and the feedback from the assessors/judges was incredibly valuable in terms of improving our service." James Maben, Countryside Mobility

"Winning silver at the VisitEngland Awards for Best Visitor Information Service Provider, gave our hard-working team and all our partners a huge boost. Over the past three years, the ERTC has won ten local, regional and national awards and the process has helped us to identify our weaknesses and develop our strengths. We now have a first class, fully modernised service that reaches out and engages visitors, ensuring that they enjoy their stay, recommend us to others and regularly return. We shall be continuing to enter these awards as they provide an excellent benchmark to ensure we are maintaining the highest standards." Carolyn Custerson, Chief Executive, English Riviera Tourism Company (ERTC)

"Winning Gold was beyond our wildest dreams! We really didn’t think that a small business such as ourselves could compete against larger and more established businesses." Frances Mackay, Razorcat Tours

"The rewards have been fantastic. Winning two prestigious awards has really helped us to raise our profile and we will continue to use it as good advocacy for the museum for the next 12 months." Pippa Griffith, Curator, Tiverton Museum of Mid-Devon Life

“…if you are proud of what you are doing, and your clients seem to think you are doing something right then go for it.  If you are unsure, then use the award application process to help you get better.  The feedback we received from our mystery shoppers, both in 2010 when we won Bronze, and again in 2011, was unbelievably useful in helping us to get to where we are now!" Sammie Coryton, Pentillie Castle

"We found the experience helpful beyond our expectations." Lesley Foot, Access for All Holidays

"There is a recession out there - no doubt.  But the press and publicity we have got has helped us fill our cottages and B&B rooms in a way we do not think we could have done without the kudos of winning an award.  Put yourself in a visitor's shoes.  If they are undecided whether to stay at an award winning place or one without awards, more often than not, they'll probably choose the award winner!" Barbara & Mark Sadler, Roundhouse Barn Holidays

"… winning the county and regional award has given our marketing efforts a real boost…  Interestingly, we have also seen a massive jump in the number of bookings from abroad and in particular Germany.  An unexpected benefit was that the process of reflection revealed areas needing development which for us, meant creating a much more useable accessibility statement.” Adam Millward, The Somerville 

"More importantly in the long run is the friendship and business knowledge we can share during these award ceremonies, The South West Award Ceremony is recognised as the envy of the other regions, and is run on a highly professional basis. I recommend every passionate business to enter next year’s awards.”   Roger Jones, The Harrow at Little Bedwyn