Tips from Past Entrants
We thank our recent winners who have contributed short case studies for this website:
Wadworth Brewery Visitor Centre
Gold for Small Visitor Attraction 2014/15
Why did I enter?
Our customer feedback had been so positive over the past few years, amongst great reviews online – so we thought we’d just go for it & enter! We had no idea that we would even be selected or that we would be awarded anything when we first registered the entry.
How did I find the process?
The process was concise and did take a while to get right, but it was well worth spending the extra time doing so. It helped me re-evaluate our current literature, making sure we were up to speed with all the information and that was consistent all round.
What were the results?
We won GOLD! We were totally overwhelmed by the result, especially as we had convinced ourselves of a potential Bronze award at first. For us to be able to use the title ‘ gold award-winning’ in our business, has opened so many more doors for us in the future, especially when group travel is involved.
My top tips for others…
Don’t rush the entry – take your time to answer each section, and answer them honestly. Look at your business from the outside and try to assess it from the customers point of view. Ask yourself what you would like to see, and how it can be achieved – then act on it. Once these things are in the forefront of your mind, you can build on them. Our mystery customer visit was vital for our success, it gave a true account of the business and was a great training tool for the team.
Cross Lane House
Highly Commended in B&B and Guest Accommodation - 2014/15
Why did I enter the awards?
The awards are a high profile event in the region and we felt that Cross Lane House and our team deserved some recognition for the excellence that they deliver day-in-and-day out to our visitors. It is also nice to be recognised as contributing the reputation of the South West.
How did I find the process?
The process involved gathering as much evidence as we could to support our claims that we in our opinion do a great job. It also involved much retrospective thought, most businesses make improvements and they become part of the day-to-day operation, thought needed to be given to what we have done to improve the business and the experience of the guest and we do that practically every day.
What were the results?
In our second year of business we reached the ‘Highly Commended’ status, alongside some very notable players in the market that had been around for a considerable amount of time.
My top tips to others
Don’t try to complete the application in a rush – take a few weeks and keep going back to it, your memory works on the application during this time. Make note of improvements however small you make on a daily basis. Use the mystery guest report to fine tune what you do – this is an impartial piece of feedback.
Carbis Bay Hotel & Estate
Silver Winner in Venue & Business Tourism 2014/15
Why did you enter the awards?
In our increasingly competitive tourism industry it is vital to ensure we stay ahead of the game. Recognition from bodies such as the South West Tourism Awards is an excellent way for us to monitor how we are being received, not to mention it being a huge boost to staff morale.
We have so much to offer and promote - in terms of our unique location and facilities including our new spa and beach club restaurant.
How you found the process?
Although initially it may appear daunting, the application process proved to be a methodical process in analysing our business and how we are operating.
We appreciate the opportunity to showcase our business through the written application and it was a very beneficial process, focusing on what we do best – the shortlist being partly determined by a review of our daily operation.
Being shortlisted was a big boost, through the kudos we receive from being recognised together with additional PR and media coverage. We are proud to emphasise the award within our own marketing activities.
We are honoured to be associated with these Awards and look forward to future events and cooperation with the aim of furthering awareness of our business and Cornwall in general.
Top tips to other businesses?
Take every opportunity to showcase your business - if you do something well, shout about it!
Your success is your responsibility.
Hele Valley Holiday Park
GOLD WINNER IN DEVON TOURISM AWARDS 2014
Why We Entered
How We Found the Process
The White House, Charmouth
BED & BREAKFAST OF THE YEAR - GOLD AWARD 2014
WHY YOU ENTER AWARDS?
HOW YOU FOUND THE PROCESS?
TOP TIPS TO OTHER BUSINESSES?
- Records tumble as Finalists Announced for South West Tourism Excellence Awards 2016-17 Posted: 18th November 2016
- South West’s 26 Awards make it top England region for 4th year running Posted: 9th March 2016
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