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Inclusiveness is industry's next challenge

In her headline address at the South West Tourism Excellence Awards, Sally Shalam laid down the following challenge:

"I’m inclined to throw down the gauntlet tonight, addressing the great and the good of the industry here. In the same way that you have always innovated can you do the same for inclusiveness? Can you come up with accommodation, facilities and experiences which appeal to the over-50s and 60s, 70s and 80s, in a way which fits with Britain’s cool image?"

See the full speech here